Hey — welcome to the The Brand Pulse.

Here’s the deal:

Every week, I’m sending you two things:

🧠 Something in AI that’s absolutely freaking me out

🚀 Something in AI that’s making me want to sprint headfirst into the future

No guru nonsense. No "10 ways to maximize your Q2 ROI" crap.

Just real stuff that’s either keeping me up at night — or making me want to do something cool.

Because let’s be honest:

AI is coming for everything. Some of it’s wild and incredible. Some of it’s straight-up nightmare fuel.

And if you’re building anything right now — a brand, a business, a side hustle, whatever — you kinda need to know which is which.

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How this’ll work:

One terrifying thing a week → Rated on the "Terminator Scale" (1 to 5 Terminators, obviously).

One exciting thing a week → Rated on the "Wall-E Scale" (1 to 5 Wall-Es, because hope isn’t dead yet).

That’s it.

Short, sharp, and (hopefully) a little fun.

Because surviving the future shouldn’t be boring.

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I’m still all about brand strategy — that doesn’t change.

If anything, it matters more now.

Because if your brand isn’t clear, real, and a little bit human... it’s toast.

So yeah — every post is gonna weave back to building smarter, sharper brands that actually survive what’s coming.

(If you need help with that, you know where to find me.)

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First official Terrifies Me/Excites Me drop coming next week.

Make sure you’re subscribed if you’re not already.

Or don’t. That’s fine too. I’ll be over here screaming into the void either way.

Catch you on Friday

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Andrew

Creative Director @ Catalyst Pulse